Most people don't know that Enrolled Agents are federally licensed tax consultants, and that was the statewide professional association's dilemma. They needed to increase awareness within a specific target audience -- the business news media.

AllenBrand developed a strategic media plan with a targeted campaign theme and followed up with press releases and a public information structure.

These efforts resulted in local, statewide and national news coverage in newspapers, magazines, radio and television, including Money magazine, the Wall Street Journal and the CNN Financial Network.