Imagine trying to gain local approval for the world's largest landfill. Especially when the waste is to be shipped from all over the region by rail.

AllenBrand began by performing opinion surveys to determine the concerns of government, business, industry, agriculture and environmentalists. An action plan extending over several years was developed, and a complete range of public relations products were developed to reach a diverse audience, including the media.

The result was a unanimous vote of approval from the local decision-making body and no local grassroots opposition to the landfill project.